Client
Kronenbourg
What was done 
Brand identity
Kronenbourg is the flagship brand of Kronenbourg SAS, an Alsatian brewer based in Obernai in the Bas-Rhin and now belonging to the Danish group Carlsberg. 
Here is the rebranding of France’s most iconic and popular beer : Kronenbourg. The project is about global brand identity, typography and a new icon based on Kronenbourg’s long heraldic history, including all graphic assets and brand territory for communications, print material, bars, digital, packaging and key products
The symbol has various treatments for different sizes and applications. From signage to print material, embossed and / or silk-screened on glass, to simplified versions for the smallest situations such as caps, merchandising and digital apps.